In this episode of the In the Club Podcast, John and Giancarlo are joined by Tim Mason, Vice President of Sales at Fossa Apparel. Selling apparel has its own unique way to appeal to buyers. By wearing the actual apparel, you make the chances of selling it skyrocket. Tim shares the strategies they use to sell their boutique brand’s identity and the characteristics that make Fossa unique. He also comments on the industry as a whole and how the ability of apparel to pivot according to global needs is a strength that apparel brands can lean on. Any use or republishing of this content without Club Colors express written consent is prohibited.
HIGHLIGHTS
QUOTES
Tim: "If you love what you sell, you have a really good job of convincing the rest of the people of your product."
Tim: "If you go in prepared, like anything in life, you're going to come out a lot more of an added advantage to someone when they're listening to you, because you can tell someone who does their homework versus someone who just shows up to make 15 calls in a week."
Tim: "Relationships in this industry are complete king. They are. And you never know who you're going to run into. You never know how much that's going to impact your business or what's going to happen behind closed doors if you have really good influence or have a reputation in the industry."
Tim: "I always try and plan out what I'm going to do that's going to get me to the next level, and that's really engage with my team, going out and finding new ideas, how to create our culture, make it a little bit better, coming out with new merchandise, what's happening Q3-4, etc, that's really the dynamic of how I roll."
Connect with Tim in the following links:
Follow Club Colors and reach out to John in the links below:
Website: https://www.clubcolors.com/
LinkedIn: https://www.linkedin.com/in/%E2%98%98%EF%B8%8Fjohn-morris%E2%98%98%EF%B8%8F-96148716/
Any use or republishing of this content without Club Colors express written consent is prohibited.