In the Club by Club Colors

Living A Better Brand Story

Episode Summary

This episode of the In the Club Podcast, features Eric Smith, Owner at Window Depot USA of Chicago, and also joining John are Club Colors' very own Cris and Giancarlo. Eric shares his insights on the home improvement industry, such as what people should look out for when hearing sales pitches on home repairs. When someone says that they can fix your home for cheaper, it's always important to ask how? Because that cost-cutting has to happen somewhere and it most likely happens on the build quality of one of the client's biggest investments. Eric also shares how having the right manpower is essential in their industry. Aside from a hiring concern, it's also a culture fit concern, especially since their company has grown to have a reputation for excellence and genuine care for their customers.

Episode Notes

HIGHLIGHTS

QUOTES

Eric: "How often do you replace your coffee maker? You replace it as soon as it breaks. But if you buy a coffee maker for 50 bucks, then you get maybe 2 or 3 years before it starts having issues, and if you buy one for 300, 400 dollars, then you might have it for 20, 30 years. It's not really any different with roofing, windows, siding."

Eric: "If somebody comes in and they're leading with 'we're the cheapest,' there's a lot of guys that actually go out especially if they're working out of their truck. Get all your estimates, when you're done, I'll beat everybody. But nobody seems to question how. Like, how are you beating everybody?"

Eric: "If there's a project put together, the homeowner should win, obviously, get what they pay for or actually better. The installer should get paid what they did. The rep that went out there get paid for their and the company makes a profit... and everybody should be happy." 

Cris: "That's the organization you should look for because how they handle situations that are moments of crisis will tell you what their core DNA is. And if they are interested in just protecting their profit, they won't do the things that are necessary to protect their principle. And that's how you know if you've got somebody you want to bet on."

Connect with Eric by following the link below:

Fill out the form in the link below with coupon code "CLUBCOLORS" to receive a 10% discount on any project with Window Depot:

https://windowdepot.online/clubcolors