In this episode of the In the Club Podcast, John and Giancarlo are joined by Mike Haracz, corporate R&D chef, former McDonald's Corp. chef, and YouTube content creator at Chef Mike Does Stuff with over 14 thousand subscribers. He recently tweeted on behalf of Wendy’s which has over 17 million views. Mike shares the story behind how he became the man who brought back the McDonald's Rick and Morty Szechuan Sauce and what it means to create engaging content that resonates with audiences. He also comments on how brands can leverage digital popularity into real-life opportunities, capitalize on the right influencers, and have passion to drive your success. Mike also shares funny anecdotes about life in a heavy metal band and how the lessons of playing music also translate to his success as an influencer. Any use or republishing of this content without Club Colors express written consent is prohibited.
HIGHLIGHTS
QUOTES
Mike: "Are you all familiar with Rick and Morty? Are you familiar with the Szechuan sauce that came out at McDonald's for Rick and Morty? I am the guy who brought it back and made the Internet explode."
Mike: "Listening to your audience is of utmost importance because they will tell you if you're doing good or bad. They will tell you if you're playing too much or not enough. They'll tell you if you sucked that day or if you were awesome."
Mike: "Nobody's going to believe you if you just pay for it. You're going to get impressions, you will get zero engagement. So a lot of people will see your awesome ad but if people don't believe in the ad, it's not going to move them."
Mike: "There's an entire internet universe that is not real. Well, if you open a restaurant in there and it becomes so popular, you can use that brand to make a real life restaurant and leverage. So now, metaverse is you're in digital and you're in real life."
Connect with Mike in the following links:
Follow Club Colors and reach out to John in the links below:
Website: https://www.clubcolors.com/
LinkedIn: https://www.linkedin.com/in/%E2%98%98%EF%B8%8Fjohn-morris%E2%98%98%EF%B8%8F-96148716/
Any use or republishing of this content without Club Colors express written consent is prohibited.