In this Season 7 kickoff, Chris Jaeger welcomes Kimberly Espino and Erika Austin: two powerhouse licensing leaders shaping some of the most iconic brands in collegiate athletics. Together, they unpack the strategy, history, and competitive spirit that drive the Big Ten's most recognizable programs. Erika and Kimberly share how they landed in this niche field and how they’re mentoring the next generation of leaders through ICLA and NIL innovation. Whether you're in licensing, athletics, or branding, this episode is packed with lessons in leadership, creativity, and cross-campus collaboration.