This episode of the In The Club Colors Podcast features Walker McKay, Founder and Principal of McKay Consulting Group and host of the No BS Sales School podcast. Knowing how to sell as a seller helps you close more deals faster. But what is involved in this process? Walker discusses the buyer's journey and how you as the seller must be able to manage expectations early in the conversation. He talks about a prospect's mindset is during this journey and how you can position yourself to get that deal and not get blown out. He also shares what a seller's mindset has to be, whether it's selling a tangible product or an intangible service, and how to remove the BS from the process with the concept of equal business stature. Lastly, Walker speaks about his upcoming book, the imposter syndrome that comes with it, and what you can expect from it. Any use or republishing of this content without Club Colors express written consent is prohibited.
HIGHLIGHTS
QUOTES
Walker: "I look back sometimes wistfully, but I'm so glad I'm not there anymore. I didn't know how to sell, I didn't know how to treat other people. I didn't understand the rules that it's not about making friends, it's about creating healthy business relationships. Those are two separate things."
Walker: "The difference between nice and being kind. You ever thought about that? Being nice is doing what somebody else wants you to do. Being kind is doing the right thing by them, no matter what."
Walker: "If I am okay coming over there having a meeting with you and talking about all the things we can do, will you be okay telling me whether or not it makes sense for us to take this defined step forward? Anything less than you're thinking that's a great idea, let's call it a no."
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Any use or republishing of this content without Club Colors express written consent is prohibited.