In the Club by Club Colors

The Hidden Engine Behind Every College Campus

Episode Notes

What if the most important part of a college experience… isn’t in the classroom?

Chris Jaeger sits down with Rich Steele, CEO of NACAS, to unpack the hidden system powering every campus in America: auxiliary services. From dining halls and housing to campus safety and student wellbeing, Rich shares how these behind-the-scenes operations directly shape student success, retention, and lifelong memories.

Rich’s journey started unexpectedly, from chemical engineering to student activities but what kept him there for nearly four decades was the impact: feeding students who couldn’t afford meals, creating environments where students feel seen, and solving complex challenges at scale.

Connect with Rich Steele: https://www.linkedin.com/in/rich-steele-a6162b31/  

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